Strive

A former restaurant with an expansive glass facade was converted into a new bike shop and fitness center; equipped with an endless pool, merchandise display and spin instruction space. The owner needed to tie his brand to an existing architectural style that did not speak to a cutting-edge, multisport center. By incorporating the blue angles of the Strive logo into the glass surround, a unified exterior graphic envelops the facade as a means to market their services. The interior of the space glows with back-lit images of cyclists, swimmers, ocean-front yoga and trail running. As the branding and interior designer of this space, we incorporated blue LED lighting around the endless pool and incorporated wood, metal and graphic images into a lakeside fitness destination.